From Global Translation to AI-Built Software
We didn't start as a software agency. We started as translators, and we ran a global translation business for more than 20 years before we productized the tools we built to run it.
That order matters. It explains everything about how we work.
The short version
20+
years operating BeTranslated across 100+ languages, with offices in Spain and Belgium.
We built our own software
Project pipelines, vendor portals, multilingual invoicing. We built them because nothing on the market handled multilingual operations well.
See what we build
AI made it a service
AI-assisted development made that internal capability fast enough to offer to clients. Globaprom is that service.
How we build with AI
Multilingual by default
Every project ships multilingual-ready, because we never learned to build software any other way.
Twenty years of translation first
Globaprom grew out of BeTranslated, a translation company founded in 2002. For over two decades, that business has delivered professional translation for law firms, medical-device manufacturers, freight forwarders, and industrial exporters: legal contracts, medical documentation, technical manuals, and logistics paperwork.
Running a translation business at that scale is an operations problem: projects in dozens of language pairs, files moving between clients and hundreds of freelance linguists, fixed deadlines, non-negotiable confidentiality. Off-the-shelf tools never fit. So we built our own.
We built these tools for ourselves first
Before Globaprom sold a single project, we were our own client. Internal systems we built and still run include:
- A translation project pipeline moving files between clients, PMs, and freelance linguists across dozens of language pairs, with confidentiality enforced at every step.
- A vendor and linguist portal for managing our network of professional translators, their assignments, and deliveries.
- A multilingual invoicing and quoting system built to handle multiple currencies and locales for clients around the world.
When we tell a freight forwarder that multilingual customs document automation works, it's because our own business ran on systems like it for years. AI-assisted development changed one variable: speed.
Why "Globaprom"
The name comes from where we come from: Global Promotion and Translation, the same root as our translation heritage. BeTranslated and Globaprom are linked companies, and both sites say so, because the translation track record is the proof behind the software promise.
AI writes fast code. It does not take responsibility. We do.
A human engineer directs the AI tooling, reviews every line, runs automated dependency audits, and tests against the agreed scope before anything ships. Client code lives in the client's repository, and the client owns it outright.
We publish the names behind the work
Michael Bastin
A serial entrepreneur who has built and run internet businesses for more than two decades. In 2002 he founded BeTranslated, a global translation agency grown across 100+ languages with offices in Spain and Belgium. He brings 25+ years of hands-on SEO experience. Globaprom is his latest venture: productizing the multilingual, AI-assisted software his teams built to run those businesses.
Company facts
Talk to the people who build it
No sales layer. When you contact Globaprom, you talk to the people who scope and build your software.